Notice on the Processing of Personal Data (Privacy Policy)
Pursuant to Articles 13 and 14 of European Regulation 2016/679 (“GDPR”) – Last updated: 2026
Welcome to revert.it (hereinafter, the “Site”). The privacy and security of our visitors’ and customers’ personal data are our top priority. In this document, we transparently describe what personal data we collect, how we use it, and what rights you are entitled to under the law.
1. Data Controller
Registered Office: Via Lorenzo Mascheroni 14, 20145 Milan (MI), Italy
VAT No.: 00816700256 – R.E.A. Milan MI-2780877
Email for exercising privacy rights: revert@revert.it
2. Types of Data Collected
- Browsing Data and IP Addresses: Verified IP addresses of devices, session identifiers, and technical parameters necessary for the stability and security of the Site.
- Voluntarily Provided Data: Name, email address, and the text of messages sent via contact forms or information requests.
- Proof of Consent Log: When you interact with the cookie banner, an anonymous identifier (UUID) is logged along with the date and time, your privacy preferences, and your IP address to demonstrate the legitimacy of your consent in accordance with Article 5.2 of the GDPR.
3. Purposes and Legal Bases for Data Processing
- Website Operation and Security: (Legal Basis: Legitimate Interest, Art. 6.1.f of the GDPR).
- Response to contact requests and requests for quotes: (Legal basis: Implementation of precontractual measures, Art. 6.1.b of the GDPR).
- Statistical traffic measurement (anonymized Google Analytics 4): (Legal basis: Explicit consent, Art. 6.1.a GDPR).
- Marketing and advertising profiling (Google Ads, Meta): (Legal basis: Prior, revocable consent, Art. 6.1.a GDPR).
4. Retention Period
- Technical logs and navigation: maximum 12 months;
- Communications and contracts: duration of the relationship and the subsequent 10 years for legal obligations;
- Cookie consent: 12 months from the date of saving or until a request for deletion is made.
5. Rights of the Data Subject (Articles 15–22 of the GDPR)
As a data subject, you are fully entitled to all the rights set forth in the European General Data Protection Regulation (GDPR):
- Right of Access (Art. 15): To obtain confirmation as to whether or not personal data is being processed and to receive a copy thereof.
- Right to Rectification (Art. 16): To update or correct inaccurate or incomplete data.
- Right to Erasure / Right to Be Forgotten (Art. 17): Request the permanent erasure of all your stored personal data.
- Right to Restriction (Art. 18): To restrict processing under specific circumstances provided for by law.
- Right to Data Portability (Art. 20): To receive the data in a structured, machine-readable format.
- Right to Object and Withdraw Consent (Articles 7 and 21): You may withdraw any optional consent you have provided at any time (including consent for marketing cookies or newsletters).
• To request access to, correction of, or permanent deletion of your personal data (Right to be Forgotten), simply send an email to the dedicated address: revert@revert.it. Your request will be processed free of charge within 30 days.
• To modify or revoke your consent to cookies, you can click the button below or the “Manage Cookies” link in the website footer.
• You also have the right at any time to file a complaint with the Italian Data Protection Authority (www.garanteprivacy.it).
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